Driving Blind

Campaign

The winner for the 2024 Re:act campaign program for NSW. The ‘Driving Blind’ campaign aims to raise awareness among young Australian drivers of the dangers of mobile phones and distraction while driving. When you use your phone behind the wheel, you are essentially ‘driving blind’, making you more likely to cause or be involved in a crash.

The billboards was displayed all over NSW during September 2024, with an audience reach of 1,087,326 and a media value of 638,267.