Pepsi x Supreme
A limited-edition Pepsi can created in collaboration with Supreme, designed to capture the spirit of both brands. The visual direction draws from a grunge, street culture aesthetic aimed at Gen Z, using layered stickers and graffiti-style markings to echo the look of urban surfaces. The result is a bold, expressive design that reflects the youth, authenticity and style at the core of both brands.
Date
2025
Project Type
Hulsbosch Internship
Deliverables
Brand Collaboration
Packaging
Using digital and conventional printing methods for printing cans and understanding the different properties and how to set it up. For conventional printing, the ink is directly printed onto the substrate of the can, emphasising the grunge sticker look.
